AMARTA magazine, a high-end international publication for lovers of fashion/art, is published by Amarta Ltd quarterly. As the trends and standards in the publishing industry change constantly, AMARTA chooses to be a conceptually rich magazine striving to have a multifunctional approach to a number of issues, accentuating analytics and a diverse perception of current events. AMARTA is known for its curatorial works/shootings integrating fashion stories/moments with different designers, artists, models, choreographers from all over the world.

Several editions of the magazine have actively highlighted social issues and challenges. AMARTA has been named the best media partner for the UNFPA United Nations Population Fund after devoting an entire edition to social problems in 2012.  AMARTA  magazine is also an exclusive media partner of the Veuve Cliquot Business Woman Award.

AMARTA magazine is distributed worldwide to a variety of countries such as  France, Italy, UK, Spain, Portugal, Switzerland, Sweden, Norway, Denmark, Greece, Austria, Belgium, Netherlands, USA, Japan and Canada. It is available at bookstores, concept stores, galleries, newsstands and airports of the big cities in the world, just to name some: Barnes&Noble (NY), Corso Como 10 (Milan), Mondadori (Milan), Palais de Tokyo (Paris), WH Smith (London, Paris), AOYAMA book center (Tokyo), etc. The magazine is based in Tbilisi, capital of Georgia, the country where AMARTA was founded in 2000, 19 years before it became an international  well-known English edition The magazine has representative offices in Europe and USA. Amarta was the very first high-end publication that appeared on Caucasus market. Considering the fact the magazine is of historical significance, its first issues are kept at the National Library in Tbilisi. Georgia is the  homeland of many well-known people in the fashion/art industry, like Demna Gvasalia, Khatia Buniatishvili, David Koma,  Anita Rachvelishvili, Tata-Naka, Katie Melua, Princess Irene Galitzine, George Balanchine,  Prince Matchabelli and many more.

AMARTA magazine was founded by Irina Kacheishvili, whilst simultaneously holding the position of editor-in-chief and concept creator of the brand.